Here is the survey.
I also posted the survey on Facebook, as this meant we would get results directly from a diverse demographic.
76.9% of the audience answered that they enjoyed horror films, which immediately meant good news for our film.
Not so good news was that only 3.8% chose werewolves as their favourite character, compared to the 42.3% that favoured Serial Killers and Psychos.
The British horror industry was most popular with 44%, followed by America, then Asia and Europe both with 12%.
At the end of the survey, I asked the audience whether they had any comments on the production of horror films. These two particular comments stood out:
"I think horror films have to be gritty and at least an 18 rating. I don't think you can properly scare anyone if you have to remove swearing and dumb down the horror."
"They are just too boring these days ... We've moved on from horrors now ... They're boring."
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